When is a tweet more than a tweet?
When it meaningfully connects someone to something they care about.
For more than a decade, I have instituted, managed and created compelling content for social media accounts that run the gamut from serious to silly.
I started Northwestern University’s social media presence in 2008 and oversaw it for six years. I created a Chicago Cubs Memes account in 2015 that amassed more than 24,000 followers and created an engaged online community of fans. I’ve helped non-profits to raise thousands of dollars, steward donors and connect with new supporters through their social media channels.
I’ve used social media advertising to reach new audiences, amplify award-winning social media campaigns, and obtain thousands of new email subscribers.