After a decade leading marketing and development at some of the country’s most prominent Catholic organizations, I’ve learned what works—and more importantly, what doesn’t. I joined White Tree so I can help more Catholic nonprofits connect with their audiences and build sustainable strategies that are worthy of their impactful missions.
What White Tree Offers
I work with Catholic nonprofits who are ready to level up their marketing and fundraising but need experienced guidance to get there. Whether you’re launching something new, fixing something broken, or scaling what’s working, I bring both strategic vision and hands-on expertise.
Strategic Marketing & Communications
Comprehensive Marketing Audit
What’s working? What’s hemorrhaging attention? I’ll analyze your current website, social media, email communications, and donor touchpoints to identify quick wins and long-term opportunities. You’ll walk away with a clear roadmap of what to fix, what to double down on, and what to stop doing altogether.
Marketing Strategy & Communications Planning
A beautiful website without a strategy is just expensive digital wallpaper. I help you build an integrated marketing plan that actually connects to your goals—whether that’s growing your email list, filling an event, launching a campaign, or positioning your organization as the go-to resource in your space.
Audience Research & Message Development
Before you can move people, you have to understand them. I’ll help you identify your key audiences, understand what motivates them, and craft messaging that resonates with Catholic donors, volunteers, and supporters.
Fundraising & Development Marketing
Donor Journey Mapping & Campaign Strategy
How do you turn a website visitor into a monthly donor? I’ll help you design the donor journey from first touch to sustained giving, creating campaigns that cultivate relationships instead of just asking for money.
Direct Mail & Digital Fundraising Integration
The best fundraising strategies don’t choose between mail and digital—they integrate both. I’ll help you build campaigns that work across channels, from donor acquisition to renewal to monthly supporters.
Fundraising Content & Copywriting
ChatGPT can give you a first draft. But you need a writer who understands Catholic audiences, knows how to make the ask without being manipulative, and can write copy that inspires action. Good fundraising allows people to willingly commit their resources to causes they care about. I can help you make them care.
Content Creation & Campaign Development
Content Marketing Strategy
Lead magnets. Awareness campaigns. Email sequences. Social media calendars. I’ve spent my career creating content that builds trust, attracts leads, and positions organizations as authorities. Let’s create content your audience actually wants.
Social Media Strategy & Management
You can’t force something to go viral, but you can use social media to build community and trust over time. I’ll help you develop a sustainable social strategy that fits your capacity and actually serves your mission. (and maybe go a little viral, too!)
Campaign Concepting & Execution
Need a creative campaign that breaks through? From concept to execution, I can help you develop memorable campaigns that get results. (Ask me about the time I made Pope Francis laugh.)
Digital Marketing & Growth
Email Marketing & List Building
If you’re not building your email list, you’re leaving money and mission impact on the table. I’ll help you create the lead magnets, landing pages, and nurture sequences that turn casual visitors into engaged supporters.
Website Strategy & User Experience
Your website should be your hardest-working list-builder and fundraiser. I’ll help you optimize your site for conversions, clarify your messaging, and create user experiences that move people from curiosity to commitment.
Digital Advertising & Funnel Strategy
Facebook ads. Google Grants. Landing pages that convert. Let’s build acquisition funnels that grow your audience and your donor base—without wasting budget on tactics that don’t work for Catholic nonprofits.
Why Work With White Tree?
We speak Catholic nonprofit. I’ve been in your shoes. I’ve sat in the budget meetings. I’ve pitched the board. I’ve launched campaigns with shoestring budgets and celebrated when they exceeded expectations. I understand the unique challenges, audiences, and opportunities of Catholic nonprofits.
We focus on what works. Since I’ve been where you are, I have no patience for fluff and buzzwords. I bring strategies that are proven in the Catholic nonprofit space and practical enough to implement with your current team and resources.
We build and execute on strategy. Need someone to write the copy, build the landing page, or create the social calendar? We don’t just hand you a plan and walk away. We can roll up our sleeves and help you get it done.
How It Works
Start with a conversation. Book a free 30-minute exploratory call where we’ll discuss your current challenges, goals, and whether White Tree is a good fit for your needs.
Custom proposals for your situation. Every Catholic organization is different. After our initial conversation, I’ll put together a proposal that matches your specific needs, timeline, and budget.
Flexible engagement options. Whether you need a one-time audit, a 3-month campaign sprint, or ongoing strategic partnership, we’ll find an arrangement that works for you.
Ready to Talk?
If you’re a Catholic nonprofit leader who’s ready for marketing that converts, let’s talk about how White Tree can help.